Yesterday, I met Glyn briefly to go over business related to March’s Mostly
Comedy at the Broadway Cinema & Theatre in Letchworth.
The gig is less
than five weeks away and we’re pretty much up-to-speed. It should prove to be a
nice optional extra to our Hitchin shows, with a gentle nod to our
occasional - for want of a better word -
upgraded Summer Specials. Every so often, we’ve staged a version of the club at
a bigger venue to wherever we were based at the time, which have always been a
successful, slightly posher alternative to the usual gig. This will be the
biggest room to date, in keeping with the club’s gradual growth over the last
eight years, and the fact it’s in a theatre (instead of the studios and
ballrooms of the past) should make for a well-earned, slick, higher-grade
event.
(No pressure.)
There are a few
challenges. The main one is seeing if the fact the venue has only just been
reworked from a cinema into a theatre will make for enough footfall to spread word about the gig. There isn’t a reason why it shouldn’t sell, providing
it’s been well-promoted, but as the space has only just been redesigned, it
may not quite have the regular audience it's likely to build once the Broadway is taken into Letchworth’s heart as a live venue. We’re very early in the
theatre’s first season, so there’s not as much time for the audience to grow
as there would be if the gig were happening a few seasons in.
That said,
everything has to start somewhere (to quote a pointless maxim). The line-up is also great, with industry stalwarts Arthur Smith and Norman Lovett on
the bill; both of whom would usually sell out a Mostly on their own.
This morning we shared the trailer for March’s Letchworth gig that's been showing at the Broadway Cinema
before their films for a few months. You can watch it below, as long as you click the link here to book; reading this paragraph is a
legally binding contract.