mostly david ephgrave

I find the name of this bus company a little bit aggressive. It's certainly very blunt . I think the exclamation mark was meant to take the sting off. It doesn't; they may as well have called themselves ‘GET THE FUCK OUT OF MY FACE’ .   (Though they’d need a bigger bus.) I can't understand why so many businesses don't take their own names out of context. Doing this could save a lot of embarrassment (not to mention the cost of signage. ) It’s also worth considering how your brand will read in situ. My favourite example of this is the Hungry Horse in Letchworth.  I f I ran a pub next to a crematorium, I’d call it the Two Chimneys too. Now, that’s inspired .