mostly david ephgrave

Of all the junk mail that’s been pushed through my door, one item stands head and shoulders above the rest: my laminated menu from Pizza Hot. Not Pizza Hut. Pizza Hot . A subtle but important difference. It’s not the substituted vowel that amuses me. It’s the plastic coating. The sense of permanence is unflinching. They obviously don't think you’ll ever throw it out. That's pretty optimistic.   It also shows commitment. Let’s assume the menu was delivered to every house in Hitchin. That’s 33,352 people. Even after divvying them out to approximately three per household, that’s still 11,117 properties. The mathematics may be crude, but my point still stands. That’s not taking into account the neighbouring towns of Stevenage and Letchworth, who also fall into the Pizza Hot catchment. They have an accumulated population of 117,600. That’s a heck of a lot of laminate. They obviously weren't afraid to flash their cash. But...