The Royal Baby Bandwagon.


The most irritating byproduct of Kate Middleton expecting another baby is the shameless promotional tie-in.

It was the same the first time around. No sooner was her pregnancy announced, or Prince George born, than scores of companies leapt on the bandwagon. Marketing consultants across the UK rubbed their hands together with glee at the prospect of not having to burn brain cells thinking of an imaginative way to promote their product. They only had to stick the words ‘ROYAL BABY’ at the top of their press release for their work to be done.

My favourite examples are the ones that don’t even attempt to assimilate the story. Take this email I received last year, from the rail company London Midland:


That subject must have taken milliseconds to come up with. Why did they feel the need to make the connection? People will still travel by train, regardless of a change to the line of royal succession. News of an 8% discount was enough of a reason to warrant the mail out.

Today, news broke of baby number two, to much the same affect. A quick search of the royal baby hashtag on Twitter brings out a string of thinly-veiled adverts from the likes of River Island, Pizza Express, Moonpig and more. Anyone would think a woman had ever been impregnated before.



Before long, some smart alec will write a blog about it too. Oh shit.


Popular posts from this blog

Shakerpuppetmaker.

Image
Have Parker from Thunderbirds and Noel Gallagher ever been seen in the same room? The resemblance is uncanny. So much so, I think something’s afoot. If my suspicions are correct, I've stumbled across a secret that will blow the music and puppet industry wide apart. In the mid-60s / mid-90s at least. It doesn’t take long to see the signposts. There’s the similarity between the name of Oasis’ first single, Supersonic, and Supermarianation, Gerry Anderson’s puppetry technique. The Gallagher brothers would often wear Parkas . Live Forever was clearly a reference to Captain Scarlet and Standing on the Shoulder of Giants to the size difference between Noel and his bandmates. The more you think about it, the more brazen it gets. It’s fishier than Area 51, Paul is Dead and JFK's assassination put together. The only glitch to the theory is scale . According to Wikipedia, Anderson’s marionettes were 1’10” and Gallagher is 5’8”. How does he maintain an illusion of avera
Read more

Stevenage: A (Tiny) River Runs Through it.

If ever a river was mis-sold, it’s the Roaring Meg in Stevenage. I just walked past it on my way to the retail park that has taken its name. They’re similarly uninspiring. The river is less of a roar and more of a dribble; cystitis sufferers produce greater flow. The retail park is soulless. What was once a thriving enterprise is nearly devoid of atmosphere, save an underlying essence of emptiness and despair. With a Toys R Us. When it was first built I was excited. Back then, the thought of a bowling alley, an ice rink, a Harvester and a Blockbuster Video within a small surface area was enticing. I celebrated many birthdays on site. There was an indoor cricket pitch there for a while where I once had a joint party with a friend. Why someone with an almost pathological fear of sport would agree to such a venture is beyond me, but I did it. Now, there’s very little at the Roaring Meg of note. The river would be a metaphor for the shopping ce
Read more

Hoo-ray and up She Rises.

So much has happened since my last post in March that this blog risks sounding like an itinerary. The main news is that Hitchin Mostly Comedy will return in the summer at a new venue, the Queen Mother Theatre . The road to this decision was convoluted, though enough fell into place en route to leave me optimistic about this new start. The catalyst was a survey I ran via our mailing list a few months back, in which I asked, "If the club returned in the current climate, with tickets still around £15 (and with similar line-ups), would you still attend?"; the response to which, in simple terms, was a resounding yes. Nearly 250 mailing list subscribers responded in a single week, with around a hundred also taking the option to leave some feedback. And only two people were abusive, which counts as a win when you consider they posted their comments online anonymously. Imagine how many more insults we would have received if the comedy club was a woman. Particularly if she was Diane
Read more