I sent out the press release for next month’s Brighton Fringe Festival show this morning; the easiest mass-mail-out of my life to date.
We’ve recently started using Mail Chimp, which was recommended to me by my artist friend Sarah Graham. It’s a great, smart way to organise and customise promotional emails. In the past, mail-outs have always been laborious, particularly when you’re working from a long and detailed media list. With Mail Chimp it’s a doddle: a Glenn Hoddle, Chris Waddle doddle.
I did today’s mail-out in the fraction of the time it usually takes. And we’re talking a tiny fraction. This much:
I think I’ve made my point.