Clinton Cards recently rebranded themselves to Simply Clintons. In doing so, they made their
name more complicated than it was in the first place.
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| Not affiliated to Mick Hucknall. |
You used to know what
they sold. It was there in the title. Now, in an attempt to streamline their
corporate identity and clarify their position in the market place, they've dropped
the one word that explained what they did and kept the one that didn’t. They’ve
created more confusion in exactly the same word-count. That’s not an
improvement. If anything, they should have called themselves 'Cards'. That would be simpler.
Perhaps they're
trying to be more like M&S Simply Food. Maybe they thought Simply Clintons
sounded classier. Simply Food works because it’s a
subsidiary to Marks and Spencer's main store. That’s not the case with Clintons. Also, who or what is this Clinton? Are they the proprietor? If so, there should be an apostrophe
between the N and S.
(This is how I spend my life)
While Clinton
Cards may have messed up their company name, at least they’ve improved their
stock.
Finally, a frame for friends who aren’t prepared to pose together.