mostly david ephgrave

As I write, 1450 pieces of 170 gsm-thickness A5 paper with my face on are wending their way through the letterboxes of 1450 homes in St Albans, just like 1450 pieces of 170 gsm-thickness A5 paper should. The reason for this is advertising, more specifically for our forthcoming St Albans Mostly Comedy dates, which start at the Maltings Arts Theatre this week. We’ve paid for this leaflet drop in the hope it will help spread the word and increase interest in our shows, or at the very least to act as a breakwater between all the usual fast-food menus. In an ideal world we would have opted for a bigger delivery, but this was the most we could afford initially. While our flyers are only going to a fraction of the city’s homes, I’m optimistic they’ll have a positive effect, as we only need a little take-up to make a difference, plus the line-ups are more than good enough to entice the odd comedy fan to a venue that's practically in their same postcode...